Armed with an entrepreneurial spirit and a passion for advertising, in July 2011, Robin Soulant merged the two by declaring Wildfire Media Group open for business. Robin began her professional journey as a Sales Assistant for United Television Sales after graduating college. She immediately fell in love with the science of buying and selling media. After a year on the sales side, a client recruited her to the media buying side and the rest is history. Now after 10 years of creating success for advertisers, she’s excited to strike out on her own.

Robin’s mission is simple; create meaningful results for her clients by creating actionable engagements with the consumer. She recognizes the need for a more tailored, intimate media strategy, versus the generic, impersonal approach clients so often receive. Robin prides herself on executing robust media solutions coupled with powerful media management for her clients. Having managed several million in advertising dollars over her career, she is confident in her ability to develop a return on investment with any budget in this ever-evolving media landscape.

Constantly seeking new challenges in both her professional and personal life, it’s only fitting that Robin develop her own business. She graduated in 1999 from Baylor University with a degree in Communications, and was a member of NAB and Alpha Chi Omega sorority. Robin is also currently active in professional organizations such as the American Ad Federation, American Women in Radio and Television, and the American Marketing Association.

In her time off she loves playing with her daughter, traveling with her family, is an avid Houston sports fan, and enjoys taking long runs and exploring new foods & wines. With deep roots in Houston, her family owned a local grocery store that served the community for more than 20 years, and that entrepreneurial legacy is one she is proud to embrace.